The world’s first family in footwear, Bata Shoe Co., finally enters Philippines after trying for 80 years. Bata has opened its first ever shoe and accessories store in Philippines at SM Megamall, Manila.
Originated in Zlin, Bata is now the world’s biggest shoe brand with over 5,000 retail outlets spread across 76 countries. Having strong presence in Asia, particularly in India and Thailand, Bata tried to enter Philippines quite a few times. However, it failed because Philippines had Bata name registered with another company selling shoes.
Now, Bata has join hands with SM Retail, which made it all possible to open their first boutique in SM Megamall Building B.
The chief marketing officer and great-grandson of the founder in a statement said – We have been in Malaysia for 80 years, and often people think that we’re from that country, and we embrace that,”
He explained that Bata Shoes are manufactured in Italy, India, Indonesia and China, marking strong presence in European country. Now, with the expansion plan Bata is launching stores in Philippines, which will sell fashion shoes for women, sports and running shoes, Men’s casual, Weinbrenner for outdoor and hiking, Bubblegummers for Kids, Comfit with massage technology and many other style.
Inhabitants of tropics, Filipinos would mostly prefer Weinbrenners shoes and sandals that also tune will with penchant and outdoor activities.
“Made in Italy” shoes from Bata are made up of high-quality leather costing P3,500-up for Men’s shoes and non-leather style will start from P1,799. Women looking to buy leather shoes, will have to shell out P2,000 to P6,000 for leather made shoes. Still, there are many other shoes available at lower price!